Sales-first marketing
for technical, industrial,
and manufacturing companies.
Sales-first marketing
for technical, industrial,
and manufacturing companies.
Your marketing partner for complex products and competitive markets.
Trusted by industry leaders
[About us]
You’re responsible for growth. Your marketing should help you get there.
You’re responsible for growth.
Your marketing should help
you get there.
We understand the pressure of owning a number because we’ve carried one, too.
Eleven Cents helps technical, industrial, and manufacturing brands communicate complex products clearly to drive sales opportunities.
We integrate like an internal team—streamlining marketing operations and strengthening revenue performance.
[AREAS OF EXPERTISE]
Everything gets simpler when marketing supports sales
Message Clarity
We translate complex technical features into clear, compelling value your end users and channel partners can act on.
Message Clarity
We translate complex technical features into clear, compelling value your end users and channel partners can act on.
Message Clarity
We translate complex technical features into clear, compelling value your end users and channel partners can act on.
Email Markeing
We design and automate email campaigns that nurture long B2B sales cycles and move prospects closer to a sales conversation.
Email Markeing
We design and automate email campaigns that nurture long B2B sales cycles and move prospects closer to a sales conversation.
Paid Search
We run high-intent paid media campaigns engineered for long B2B buying cycles and complex sales funnels.
Content & Creative
White papers, case studies, product pages, and technical blogs that translate complexity into clarity.
Product Launches
We plan and execute coordinated product launches that align marketing, sales, and channel partners for faster market traction.
Sales Tools
We build sales decks, one-pagers, calculators, and digital tools your reps actually use to shorten sales cycles and close more deals.
Advertising
We manage and optimize paid media so your marketing dollars work harder.
Advertising
We manage and optimize paid media so your marketing dollars work harder.
Reporting & Analytics
We deliver performance reporting that connects marketing activity to pipeline, revenue, and ROI—so you can grow.
Reporting & Analytics
We deliver performance reporting that connects marketing activity to pipeline, revenue, and ROI—so you can grow.
We get it.
When your products are complex and your quota is real, you need marketing that fuels your pipeline, supports your channels, and aligns with how your sales team works.
[RESULTS]
Proven growth for industrial & technical companies
Built for complex B2B markets, our strategies deliver the numbers that matter—measurable growth in leads, conversions, and revenue.
[OUR IMPACT IN NUMBERS]
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Years of Experience
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Years of Experience
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Industries Supported
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Industries Supported
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years supporting technical & industrial brands
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years supporting technical & industrial brands
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marketing initiatives supported
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marketing initiatives supported
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of our clients are long-term partnerships
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of our clients are long-term partnerships
Increase website traffic by 20% and your e-commerce orders by 25% with the right strategy.
Send over 2M emails with a 22% open rate
Increase website traffic by 20%
Over 10% organic growth on social media
Increase web orders by 25%
Increase conversions by 94%, and drop your cost-per-conversion by 45%, just like Memmert.
Reach tens of millions of people and convert them into leads.
Scale your social presence rapidly — 149%+ YoY on platforms like LinkedIn.
Grow your revenue by 25% – without a sales team.
These improvements aren’t lucky outcomes — they’re the result of thoughtful strategy, consistent execution, and a deep understanding of how technical buyers make decisions.
You bring the goals and the subject matter expertise. We bring the plan, the execution, and the reporting.
Together, we build consistent, revenue-aligned marketing that supports your entire sales ecosystem — OEMs, dealers, distributors, vertical markets, and end users.
[FAQ]
Curious to know more?
If you still have questions, we'd love to connect with you no matter how big or small your ideas are.
What marketing strategies work best for industrial companies?
The most effective industrial marketing strategies focus on clarity, consistency, and alignment with sales. This includes strong positioning, technical content marketing, SEO for high-intent keywords, paid search, and sales enablement tools that support long B2B buying cycles and complex decision-making.
How do you market technical products with long sales cycles?
Marketing technical products requires educating buyers over time with clear messaging, detailed content, and consistent touchpoints. Successful strategies combine technical content, email nurturing, paid media, and sales enablement to support prospects from early research through final purchase decisions.
How do industrial companies improve lead quality?
Industrial companies improve lead quality by targeting high-intent keywords, creating content for specific buyer roles, and aligning marketing closely with sales qualification criteria. When messaging, channels, and follow-up are coordinated, marketing attracts fewer—but far more sales-ready—leads.
Is paid search effective for industrial B2B marketing?
Yes, paid search can be highly effective for industrial B2B marketing when campaigns focus on specific, high-intent queries rather than broad volume. For technical products, paid search works best when paired with strong landing pages, clear value propositions, and sales-aligned conversion goals.
Should manufacturers invest in content marketing?
Content marketing is critical for manufacturers selling complex products. Technical content such as white papers, case studies, product pages, and FAQs helps educate buyers, support SEO, and give sales teams assets they can use throughout long sales cycles.
How can marketing support B2B sales teams?
Marketing supports B2B sales teams by creating clear messaging, consistent lead flow, and practical sales tools that shorten the sales cycle. When marketing aligns with how sales teams work—supporting reps, distributors, and OEM partners—it directly contributes to pipeline growth and revenue.
What does working with Eleven Cents Digital actually look like?
We bring the strategy, execution, and reporting. You bring the goals and subject-matter expertise. Together, we build consistent, revenue-aligned marketing that supports your full sales ecosystem—from OEMs and distributors to dealers and end users.
Is onboarding complicated?
No. We keep things simple by design. No unnecessary jargon, no bloated processes, and no long ramp-up periods. We focus on understanding your business quickly so we can start delivering value without slowing your team down.
[FAQ]
Curious to know more?
If you still have questions, we'd love to connect with you no matter how big or small your ideas are.
What marketing strategies work best for industrial companies?
The most effective industrial marketing strategies focus on clarity, consistency, and alignment with sales. This includes strong positioning, technical content marketing, SEO for high-intent keywords, paid search, and sales enablement tools that support long B2B buying cycles and complex decision-making.
How do you market technical products with long sales cycles?
Marketing technical products requires educating buyers over time with clear messaging, detailed content, and consistent touchpoints. Successful strategies combine technical content, email nurturing, paid media, and sales enablement to support prospects from early research through final purchase decisions.
How do industrial companies improve lead quality?
Industrial companies improve lead quality by targeting high-intent keywords, creating content for specific buyer roles, and aligning marketing closely with sales qualification criteria. When messaging, channels, and follow-up are coordinated, marketing attracts fewer—but far more sales-ready—leads.
Is paid search effective for industrial B2B marketing?
Yes, paid search can be highly effective for industrial B2B marketing when campaigns focus on specific, high-intent queries rather than broad volume. For technical products, paid search works best when paired with strong landing pages, clear value propositions, and sales-aligned conversion goals.
Should manufacturers invest in content marketing?
Content marketing is critical for manufacturers selling complex products. Technical content such as white papers, case studies, product pages, and FAQs helps educate buyers, support SEO, and give sales teams assets they can use throughout long sales cycles.
How can marketing support B2B sales teams?
Marketing supports B2B sales teams by creating clear messaging, consistent lead flow, and practical sales tools that shorten the sales cycle. When marketing aligns with how sales teams work—supporting reps, distributors, and OEM partners—it directly contributes to pipeline growth and revenue.
What does working with Eleven Cents Digital actually look like?
We bring the strategy, execution, and reporting. You bring the goals and subject-matter expertise. Together, we build consistent, revenue-aligned marketing that supports your full sales ecosystem—from OEMs and distributors to dealers and end users.
Is onboarding complicated?
No. We keep things simple by design. No unnecessary jargon, no bloated processes, and no long ramp-up periods. We focus on understanding your business quickly so we can start delivering value without slowing your team down.
[FAQ]
Curious to know more?
If you still have questions, we'd love to connect with you no matter how big or small your ideas are.
What marketing strategies work best for industrial companies?
The most effective industrial marketing strategies focus on clarity, consistency, and alignment with sales. This includes strong positioning, technical content marketing, SEO for high-intent keywords, paid search, and sales enablement tools that support long B2B buying cycles and complex decision-making.
How do you market technical products with long sales cycles?
Marketing technical products requires educating buyers over time with clear messaging, detailed content, and consistent touchpoints. Successful strategies combine technical content, email nurturing, paid media, and sales enablement to support prospects from early research through final purchase decisions.
How do industrial companies improve lead quality?
Industrial companies improve lead quality by targeting high-intent keywords, creating content for specific buyer roles, and aligning marketing closely with sales qualification criteria. When messaging, channels, and follow-up are coordinated, marketing attracts fewer—but far more sales-ready—leads.
Is paid search effective for industrial B2B marketing?
Yes, paid search can be highly effective for industrial B2B marketing when campaigns focus on specific, high-intent queries rather than broad volume. For technical products, paid search works best when paired with strong landing pages, clear value propositions, and sales-aligned conversion goals.
Should manufacturers invest in content marketing?
Content marketing is critical for manufacturers selling complex products. Technical content such as white papers, case studies, product pages, and FAQs helps educate buyers, support SEO, and give sales teams assets they can use throughout long sales cycles.
How can marketing support B2B sales teams?
Marketing supports B2B sales teams by creating clear messaging, consistent lead flow, and practical sales tools that shorten the sales cycle. When marketing aligns with how sales teams work—supporting reps, distributors, and OEM partners—it directly contributes to pipeline growth and revenue.
What does working with Eleven Cents Digital actually look like?
We bring the strategy, execution, and reporting. You bring the goals and subject-matter expertise. Together, we build consistent, revenue-aligned marketing that supports your full sales ecosystem—from OEMs and distributors to dealers and end users.
Is onboarding complicated?
No. We keep things simple by design. No unnecessary jargon, no bloated processes, and no long ramp-up periods. We focus on understanding your business quickly so we can start delivering value without slowing your team down.
Eleven insights that help you make smarter decisions.
01
Marketing Is a Measurable Experiment
The secret to growth is trying new things. Test, evaluate, and pivot—progress starts with action.
02
Nurture Your Sales Channels, All of Them
Your OEM, dealer, and distributor networks aren’t just partners. They’re powerful revenue engines. Invest in marketing that fuels their success and drives yours.
03
Your Services Are More Than Support; They’re Also Revenue Streams
Marketing your after-sales services creates loyal customers, keeps your brand front and center, and generates revenue opportunities.
04
Make the Right Noise for the Right Audience
What matters to end-users, distributors, and OEMs is different. Tailor your marketing to connect with each group’s unique priorities and goals.
05
Marketing Budgets Explained: Create It, Then Place It
Your marketing spend includes strategy, content, and design. Media spend is a separate cost that gets your message in front of the right audience at the right time on the right channels.
06
Put Your Best Faces Forward
From account teams to applications experts and customer service representatives, showcasing the people behind your brand builds trust and strengthens customer connections.
07
Increase Your Emails, Increase Your Leads
More emails mean more chances to reach your audience at the right moment. By increasing your frequency, you stay top of mind and connect with prospects when they need you most, driving more leads.
08
Segmentation Drives Connection
Different industries require different solutions. Speak directly to your key audiences by addressing their needs and demonstrating how your products can improve their lives and workflows.
09
AI is a Great Tool but Not a Fully-Functional Solution
AI can generate ideas and streamline tasks but needs human oversight and strategic direction. Without a clear strategy and thoughtful prompts, outputs will look, feel, and sound like everyone else, making it much harder for your brand to stand out in a noisy and competitive environment.
10
Give Campaigns Time to Work
Quick wins are rare, even with the best marketing. A three-month minimum allows campaigns to resonate with your audience and produce meaningful outcomes.
11
Build Social Proof, Build Trust
You don’t have to go viral or be the next TikTok sensation, but investing in social media is essential for B2B brands. Prospects often check your social channels first, making them key spaces to showcase your expertise, values, and the people behind your brand.
Eleven insights that help you make smarter decisions.
01
Marketing Is a Measurable Experiment
The secret to growth is trying new things. Test, evaluate, and pivot—progress starts with action.
02
Nurture Your Sales Channels, All of Them
Your OEM, dealer, and distributor networks aren’t just partners. They’re powerful revenue engines. Invest in marketing that fuels their success and drives yours.
03
Your Services Are More Than Support; They’re Also Revenue Streams
Marketing your after-sales services creates loyal customers, keeps your brand front and center, and generates revenue opportunities.
04
Make the Right Noise for the Right Audience
What matters to end-users, distributors, and OEMs is different. Tailor your marketing to connect with each group’s unique priorities and goals.
05
Marketing Budgets Explained: Create It, Then Place It
Your marketing spend includes strategy, content, and design. Media spend is a separate cost that gets your message in front of the right audience at the right time on the right channels.
06
Put Your Best Faces Forward
From account teams to applications experts and customer service representatives, showcasing the people behind your brand builds trust and strengthens customer connections.
07
Increase Your Emails, Increase Your Leads
More emails mean more chances to reach your audience at the right moment. By increasing your frequency, you stay top of mind and connect with prospects when they need you most, driving more leads.
08
Segmentation Drives Connection
Different industries require different solutions. Speak directly to your key audiences by addressing their needs and demonstrating how your products can improve their lives and workflows.
09
AI is a Great Tool but Not a Fully-Functional Solution
AI can generate ideas and streamline tasks but needs human oversight and strategic direction. Without a clear strategy and thoughtful prompts, outputs will look, feel, and sound like everyone else, making it much harder for your brand to stand out in a noisy and competitive environment.
10
Give Campaigns Time to Work
Quick wins are rare, even with the best marketing. A three-month minimum allows campaigns to resonate with your audience and produce meaningful outcomes.
11
Build Social Proof, Build Trustent
You don’t have to go viral or be the next TikTok sensation, but investing in social media is essential for B2B brands. Prospects often check your social channels first, making them key spaces to showcase your expertise, values, and the people behind your brand.
